Why You Should Describe Your Products In Text
1. It Makes Our Job Harder
2. It Makes Your Customer’s Jobs Harder
3. Your Lose Potential Customers
The Basics
Much Ado About Alt text
How To Write a Good Product Description
Brands Who We Think Do It Well
How To Get Started
Hey, brands. We gotta talk. I have a singular, desperate request for you.
Please. For the love of all that is good and holy. Describe your eyeshadows on the product page.
For two big reasons: First and foremost, as a personal favor to me. I update the database of over 5000 shadows on a weekly basis, and I have to categorize things based on finish and a shift—and a whole bunch of other things—based on how you describe your shadows.
And if you don’t describe them, I have to guess. I don’t want to guess.
You know, who else doesn’t want to have to guess? Your customers.
Which brings me to the second, definitely not as important, reason: People who use screen readers need those descriptions in order to know what they’re buying.
And you might be thinking, hey, Gina, only blind people use screen readers. Why do blind people need to buy makeup?
Well. For example. Here’s how I see the world without my glasses.
[blurry picture]
And, yes, I wear a ton of makeup.
Visual disability exists on a huge spectrum of different types, from complete and total blindness, to people with tunnel vision, to people who just can’t get their eyes up above a certain level, even with glasses.
Many of these people use screen readers, and all of them need you to describe your eye shadow in your product page.
Even if none of that were true, people with no vision whatsoever still gotta buy presents.
They say that a picture is worth a thousand words. And that’s a lie. Pictures are pictures and words are words. And some people need either one or the other. The best thing for you to do is have both.
If you can accurately describe this eyeshadow, I’ll give you a prize.